Integrate AI in Design
Role: Designer, Researcher, Presenter | Timeline: Aug 2023 - Sep 2023 | Tools/Skills: Adobe Firefly, Photoshop, InDesign, AI Tools for Visual Development
Project Description: This project involved designing a promotional poster and coordinating product cover for Road Trip, a horror film produced by Backyard Studio, a fictional amateur filmmaking group focused on dark, experimental films. Aimed at film students and emerging creators, the visuals reflect the eerie, suspenseful tone of the movie, which follows a group of friends on a summer trip that takes a deadly turn. A key part of this project was incorporating AI-generated imagery to support the creative direction. This approach not only enhanced the visual storytelling but also demonstrated adaptability to emerging design technologies. The final deliverables are optimized for digital promotion to help increase viewership on platforms like YouTube.
Learning Outcomes
• Learned to integrate AI-generated imagery into a cohesive visual design, enhancing creativity and efficiency.
• Strengthened visual storytelling skills by designing promotional materials that reflect genre tone and narrative themes.
• Developed the ability to adapt to emerging design technologies and incorporate them into traditional workflows.
• Practiced creating branded content across multiple formats (poster and product cover) for a consistent visual identity.
• Gained experience designing for a specific audience—in this case, film students and indie horror fans.
• Improved understanding of digital promotion strategies tailored to platforms like YouTube and social media.
Poster (18 in. x 24 in.)
Logo & Thumbnail
Client's Logo
