Sunny Ly - Logo Redesign

Alzheimer's Association Logo Redesign

Role: Designer, Researcher, Presenter | Timeline: Nov 2024 - Dec 2024 | Tools/Skills: Photoshop, Illustrator, InDesign, Accessibility Design

Project Description: This project involved redesigning the logo for the Alzheimer’s Association to better reflect compassion, clarity, and trust. Using typography as the primary visual tool, the new design aims to emotionally engage the audience while maintaining the organization’s credibility and mission. The process emphasized the power of type to express emotion, influence perception, and strengthen brand identity. Through thoughtful letterform manipulation and layout choices, the redesign creates a memorable and meaningful connection with viewers. This work reflects both a personal commitment to the cause and a designer’s responsibility to create with intention.

What I've Learned

• Composed a cohesive design process aligned with the overall direction.

• Designed with accessibility in mind, tailored to the context of the target audience.

• Conveyed messages through typefaces and visual elements.

Logo