Elegant Steps

Logo Redesign
Role: Designer, Researcher, Freelancer | Timeline: 1 Week | Tools/Skills: InDesign, Photoshop, Illustrator, Active Feedback, Active Communication
Project Description: Elegant Steps is a family-owned business focused on branded clothing and footwear. The purpose of this logo redesign is to modernize the visual identity and better reflect its current product offerings and customer base. The goal is to create a minimalist, high-end look that resonates with a fashion-conscious, sneaker-driven audience while maintaining the store’s reputation for quality and service since 1992.  
FYI: I was scammed into this freelance job, which was a rookie mistake. However, I’m choosing to turn it into a positive learning experience. I included this project in my portfolio to showcase my professionalism and design efforts.
Design Outcomes
• One requested logo replacement
• Two brand new logo concepts
• High quality logo files (PNG, JPG, SVG,
PDF, AI/PSD)
Brand Research
Concepts Brief
Logo Replacement
Concept 1
Concept 2
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