UI/UX | User Flow | Concert Ticket Purchase
Role: Designer, Researcher, Presenter | Timeline: Oct 2023 - Nov 2023 | Tools/Skills: Figma, Photoshop, Design User Flow
Project Description: The objective of this project is to apply user flow principles in designing a concert tour website, with a primary user task of purchasing event tickets. The project brings together key foundations of digital design, including responsiveness, visual hierarchy, and legibility. It also emphasizes solving usability challenges by minimizing confusion and reducing friction in the user experience.
Learning Outcomes
• Applied user flow principles to guide users through a ticket purchasing experience.
• Designed for responsiveness across multiple devices and screen sizes.
• Strengthened understanding of visual hierarchy and content legibility.
• Identified and resolved usability issues to enhance the overall user experience.
• Gained hands-on experience in structuring task-driven digital interfaces.
Prototype (Desktop)
Class Selection
Seat Selection
Input Infos
Payment
Ticket Number
Design Process
Design Concept
Sketches
User Flow
Desktop Wireframe
