Motion Design | Visual Communication | Experience Design
Role: Designer, Researcher, Animator, Presenter | Timeline: Nov 2023 - Dec 2023 | Tools/Skills: Photoshop, After Effects, Adobe XD
Project Description: This project explores the use of animation to create an engaging digital experience for the launch of a new vacation resort or amusement park. Grounded in research-driven design thinking, the goal was to identify the core audience, craft a compelling narrative, and deliver a visually dynamic landing page that builds excitement and captures attention through movement, mood, and message.
Learning Outcomes
• Applied motion design principles to enhance user engagement.
• Created a responsive and animated landing page experience.
• Practiced research-driven design thinking and problem framing.
• Explored visual storytelling for branding and marketing.
• Designed with user experience and emotional appeal in mind.
Site Prototype (Desktop)
Design Layouts
Day Mode
Night Mode
Logo
Design Process
